No matter if you are large, medium or small business (including a one person operation) you need to be aware of information, in order to make smart decisions. Once in a while, stop the automatic mode you are in and answer to you the following:
- Who are your clients and where do they hang out in the “social media continents” (Facebook, twitter, Linkedin, Instagram and others)
- Who are your partners where do they hang out in the “social media continents” (Facebook, twitter, Linkedin, Instagram and others)
- Your employees are your company’s ambassadors, officially or not. – how do you engage them to be loyal, enjoy and be proud in their role to promote your brand identity.Your clients, maybe b2b or b2c or both. Map and analyze who they are, and where they spend time and attentiveness. Identify the masses (to empower brand identity) vs decision makers that will to purchase your products and services.All the marketing expert, talk about convergence in turning leads to buyers. Im, talking about communication, attention, loyalty, trust and motivation.
In order to create the bond of attention, loyalty and trust, you need to decide which Social Medias you want to focus on and allocate annual budget to connect, on a constant basis with the most effective messages that fit the platform and you. Personalization and tailoring are important because of the different interface and rules of each social media platform. Rules of #hashtags, content and interactions are important to understand. Price/performance of advertising verses following and members’ invitations are important.